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Alteryx Platform

PLATFORM

THE MODERN ANALYTICS

PLATFORM

Unify your analytics experience and break the barriers to faster insights.

 

WHAT MAKES THE ALTERYX PLATFORM DIFFERENT

We take a different approach to analytics. Our platform is purpose-built to create new data partnerships among IT, analytic teams, and the lines of business. With Alteryx, whether you are an analyst or data scientist, you can solve even the most complex analytic business problems, with less time and effort, to drive business-changing outcomes across your organization.

DISCOVER + COLLABORATE

Control Meets Freedom: Unlock the Data Vault and Unleash Your Data Gurus in a Secure Way.

 

Unite your entire team with data and analytic assets that are easily accessible. We make your data more searchable and trackable by giving you powerful data lineage and cataloging that provides increased visibility for governance. Data discovery and data security are made breathtakingly easy with Alteryx. Now you can create a culture of collaboration, sharing, and innovation by extending tribal knowledge across your organization.

PREPARE + ANALYZE / MODEL

Grab Your Cape — Calling All Citizen Data Scientists

 

Flip the 80/20 data prep rule. Now you can unlock all your datasets – big or small. We’ve made it possible to connect, profile, prep, and blend all your data, wherever it’s stored. Whether you are a data scientist or citizen user, you can create powerful statistical, predictive, prescriptive, and spatial models, in a code-free or code-friendly workflow. Plus, enrich your data with third-party demographic, firmographic, and spatial data sets and see how your data changes as you work with in-line visualytics. And thanks to our repeatable workflows, you won’t waste another minute doing the same analysis over again.

SHARE + SCALE / GOVERN

Homegrown for Your LOB — Engineered to Scale with Your Enterprise

 

A strong analytics culture requires speed, security, flexibility, and the ability to scale. Eliminate downtime with our built-in automatic recovery capabilities. Free up time and resources by offloading intensive analytic processing and putting analytic workflows on autopilot through scheduling and automation. Need to turn back time? No problem. Roll back changes to analytic workflows with built-in version control. We make it easy to secure, scale, and centrally manage users, data assets, and workflows as you grow.

DEPLOY + MANAGE

Instant Analytic Gratification: No Month-Long Developments, Let Your Models See the Light of Day

 

Most advanced analytical models never see the light of day in production, but with Alteryx, you can embed R, Python, and Alteryx models directly into your production business processes, and get insights on-demand. Administer, monitor, and manage the stability of models from a centralized view, plus clear your model deployment backlog in minutes. Model production, management and deployment process has never been smoother.

 

COMMUNITY+ CULTURE

Purpose-Built and Human-Centered: Learn, Solve and Inspire a Culture of Analytics

 

A strong data driven organization requires a platform that allows innovation. However, we understand that analytic excellence cannot be gained by just what you know. It is also by what you share. Alteryx Community provides support with tens of thousands of users and experts to help you with your analytic journey. It delivers the springboard for sharing insights, knowledge transfer, and best practices. We make your analytic journey even more thrilling by providing you with a modern analytics platform that fosters the culture of data science and analytics across your organization regardless of department or skillset.

 

WHY ORGANIZATIONS CHOOSE ALTERYX

WITH ALTERYX

Modern, open platform empowering everyone to unlock the answers hidden in data that drive business outcomes faster and easier than ever before

OLD, LEGACY ANALYTICS

Slow, long process, relaying on others; stuck with big, inflexible analytics implementations tethered to first-generation slowness

 

WITH ALTERYX

Prep, blend, and analyze all relevant data needed to answer a business question

OLD, LEGACY ANALYTICS

Slow, long process to access the data needed, requiring long lead times

 

WITH ALTERYX

Repeatable workflow empowering analysts and data scientists alike

OLD, LEGACY ANALYTICS

Multiple people and complex tools involved at each stage of data prep, blending, and analysis

 

WITH ALTERYX

Affordable analytics for every analyst and usable by those closest to the business

OLD, LEGACY ANALYTICS

Expensive software and laborious-to-deliver advanced analytics

 

1. DESIGNER

EXPERIENCE THE THRILL OF SOLVING

For many analysts throughout marketing, sales, finance, or customer insight, the process involved in prepping, blending, and analyzing data is slow and painful. It requires many tools and people to gather, cleanse, and join data from different sources, then more tools to build and publish analytic models — and then even more effort to get those models and insights into the hands of business decision makers.

 

Alteryx Designer streamlines the process by delivering a repeatable workflow for self-service data analytics, leading to deeper insights in hours, not weeks. Alteryx Designer empowers data analysts by combining data preparation, data blending, and analytics – predictive, statistical, and spatial — using the same intuitive user interface.

 

Discover the new enhancements made to the Alteryx Platform.

 

PREP + BLEND DATA

Analysts need to bring multiple types of disparate data sources together to effectively answer questions.

Alteryx takes a different approach by offering data prep and data blending capabilities through an intuitive user interface that is up to 100X faster than traditional approaches.

Access all your relevant data
Connect to and cleanse data from data warehouses, cloud applications, spreadsheets, and other sources.

Prep and blend the right data
Create the right dataset for analysis or visualization using data quality, integration, and transformation tools.

Make the most of spatial or location data
Blend and output spatial data files then easily join them with third-party data such as demographics.

VISUALYTICS

As data flows through various cleansing, prepping, blending, and modeling stages it can be difficult to quickly understand what’s going on in the data and validate the changes you made along the way.

Alteryx Visualytics enables analysts to visualize the data not just at the end of the analytics process but throughout the entire problem-solving journey.

See your data in motion
Instantly validate the health, quality, and statistical distribution of your data through powerful inline visualizations.

Quickly create interactive visuals
Show complex data in multi-layer charts plus customize fonts, colors, and more across popular chart types.

Bring your insights to life
Create and combine multiple interactive charts to enable your stakeholders to drill down into your analysis and focus on what’s important to them.

 

PREDICTIVE ANALYTICS

Traditional and legacy predictive analytics are based on complex, difficult-to-use coding platforms that are mostly inaccessible to data analysts.

Alteryx makes predictive analytics accessible to every analyst. With repeatable workflows that deliver the self-service data analytics capabilities required for predictive analytics, analysts can create models with drag-and-drop tools. No programming required.

Use R-based analytics with no coding
Use more than 30 drag-and-drop predictive tools, all based on the R language and all customizable to your specific needs. No black box analytics!

Validate the results of predictive models
Make predictive analytics easier and faster by eliminating the traditional, static reports and using interactive visualizations to validate model results.

Create custom predictive tools or import new packages
Direct R or Python coding can be integrated into an Alteryx workflow and shared with analysts by a data scientist.

 

SPATIAL ANALYTICS

Spatial analytics has been the domain of a few expert users. However, the explosion of Big Data, IoT, mobile consumers, and social media data are making spatial analytics a core requirement for analysts.

Alteryx makes spatial analytics scale by providing a repeatable workflow that includes location data blending and advanced spatial analytics.

Access and use all the location data you need
Prep and blend the full range of sources needed for spatial analytics from Alteryx spatial packaged data options to flat files, to ESRI, and to Big Data.

Intuitive and advanced spatial analytic tools
Spatial tools that enable analysis through techniques such as drive time, trade area, spatial matching, and point creation.

Output to the mapping and visualization tools you need
Insights can be shared with third-party tools for mapping and visualization tools such as Tableau, ESRI, or MapInfo.

 

SHARING INSIGHTS

Many analysts spend their day trying to get access to the right data or getting by with Excel. 

Alteryx makes this process quick and easy by integrating the reporting and sharing of analytics into a repeatable workflow for self-service data analytics.

Create and output pixel-perfect reports
Create custom reports simply, that can be refreshed on demand or scheduled to be output to a variety of file formats such as Microsoft Excel, ESRI, XML, PDF, Tableau, and Qlik.

Fuel your Tableau and Qlik View visualizations
Dramatically reduce the time needed to create the perfect dataset, and add advanced analytics for visualization.

One-click creation of analytic apps for business decision makers
Extend the value of Alteryx workflows by adding a simple interface and interactivity that can be consumed in the Alteryx Server or Alteryx Analytics Gallery environment.

 

TECHNICAL SPECIFICATIONS

·         SYSTEM REQUIREMENTS

Machine Requirements

Minimum: 64-bit

High Performance: 64-bit

OS Requirements

Microsoft Windows 7 or later (64-bit)

Microsoft Windows 7 or later (64-bit)

Chip

Quad core (single chip)

Quad core (single chip)

Processor

2.5GHz or faster

2.5GHz or faster

RAM

8GB

16GB

Disk Size

500GB - 1TB

500GB - 1TB

·         REPORTING FORMATS

Reporting formats include:

PNG - Portable Network Graphics

HTML - Hyper Text Markup Language

PCXML - Alteryx Markup Language

PDF - Adobe® Portable Document Format

RTF - Rich Text Format

DOC/DOCX - Microsoft Word

XLS/XLSX - Microsoft Excel

PPT/PPTX - Microsoft PowerPoint

 

2. Server

ANALYTICS AT SCALE

Alteryx Server accelerates your time to analytical insight and empowers analysts and business users across your organization to make informed, data-driven decisions. Using a scalable platform to deploy and share analytics, you and your team can easily collaborate on business-critical decisions.

Not only does Alteryx Server provide self-service data analytics, it’s IT friendly too. With 24/7 dependability and advanced administration options, you can avoid costly business interruptions and potential security issues. It’s the fastest and easiest way to deploy data-intensive analytics across your organization. And with built in APIs and macros, you can integrate Alteryx processes directly into other internal and external applications easily for additional extensibility.

ENTERPRISE SCALABILITY

Highly scalable workflows speeding time to insight
Alteryx Server offers you multiple ways to scale analytics and offload data intensive processes to a reliable server architecture that delivers faster time to insight, better governance, and improved analytic capabilities.

Flexible and scalable
Whether you’re building out an analytic practice for 10 users or 10,000, Alteryx Server provides a flexible architecture deployable on-premise or in the cloud, so you can easily scale up or scale out as your business needs grow.

Schedule and automate
Utilize built-in scheduling and automation capabilities to run analytic workflows as needed to generate reports and refresh data sets on a centralized server so everyone can access the data anytime or anywhere.

Production-ready 
Offload data prep, blending, and analytics using a trusted environment. Large jobs no longer hold you hostage to your desktop. With Alteryx Server, you can move your organization’s analytic processes to a fault-tolerant and secure place that runs workflows simultaneously and more efficiently than any desktop.

 

SHARING + COLLABORATION

Empower everyone to make data-driven decisions
Create, publish, and share analytic workflows and apps with those you want by using a private gallery, or extend the data directly into other applications using our APIs and macros. Plus you can track versions and manage changes.

Apps made easy

With Alteryx Server, store, share, and publish analytic workflows and applications across your organization in a central and secure private environment, empowering your organization to get the data anytime.

APIs and macros

Build your own runtime-driven tools using the Alteryx API and the Software Developer’s Kit to embed processes into other internal applications and expose these tools to those that need it across your organization.

Secure and effective collaboration

Save workflows in a centralized repository with peace of mind. And with built-in version control capabilities, you can track and roll back changes as needed.

TECHNICAL SPECIFICATIONS

·         SYSTEM REQUIREMENTS

Machine Requirements

Recommended: 64-bit, 32-bit not supported

OS Requirements

Microsoft Windows Server 2008R2 or later

Chip

Quad core (single chip)

Processor

2.5GHz or faster

RAM

16GB

Disk Size

1TB

·         TECH CONFIGURATIONS

ALTERYX APIS

Access to Alteryx APIs is included with an installation of Alteryx Server:

  • Alteryx engine - Alteryx functionality, including all of the components listed below
  • Drivetime - Drivetime calculation engine and supporting spatial data
  • Geocoder - Open source geocoder that assigns lat/long to address information
  • Allocate - Organizes and retrieves data using spatial objects
  • Calgary - Creates high-performance indexing and searchable lists of data
  • Profiler - Using standard segmentation products, profile your customers for any level of geography from household to neighborhood to custom trade areas and drivetimes

ALTERYX SDK

The Alteryx SDKs allow developers and users to easily add custom tools and formulas to their tool palette using a variety of programming languages.

 

3. CONNECT

FIND ALL YOUR DATA

When you’re working with data, you can spend more time searching for information than on the analysis itself. In some cases, others in the organization have already collected the same information or performed a similar analysis, and there’s no good way of finding it. As a result data assets proliferate, compounding the problem and creating inefficiencies and delays in answering critical business questions.

Alteryx Connect changes how you discover and organize information for analytics in your organization, so you can spend more time collaborating and finding new insights. We are at the beginning of a thrilling analytic experience that combines the power of data cataloging with human insight and empowers you to quickly and easily find, manage, understand, and collaborate on the information that resides in your organization.

Now you can accelerate the end-to-end analytic process to dramatically improve productivity and generate better business decisions for all.

FIND INFORMATION

Better data means better decisions
Alteryx Connect is your guide to all the data in your organization that, if used wisely, can unlock your competitive advantage.

Use group knowledge
Discover the types of information your data contains, where the information comes from, who is using it, and how it is used through highly social interactions.

Investigate the entire analytic process
Use powerful search capabilities to find and reuse information contained in data files, databases, analytic apps, workflows, macros, visualizations, dashboards, and more.

Find vetted and curated data
Reduce the time spent searching for impactful data and assets, plus bypass information rated poorly by others in your organization.

 

AMPLIFY INSIGHTS

Connect your colleagues to governed data and analytics
Alteryx Connect enables you and your team to connect to relevant data assets and explore the data to gain context, so everyone understands data lineage, quality, and certifications.

Organizational standard for information
Direct everyone in your organization to a common place to find, share, and collaborate on data, plus minimize duplication of effort.

Trusted information assets
Provide insight into data lineage and how information is being used to improve the overall quality and reliability of information shared throughout the organization.

Best information sources for the team
Support your organization’s need for fast and easy access to relevant information by using familiar social tools to annotate, discuss, and rate information.

 

IMPROVE BUSINESS RESULTS

Enable the end-to-end analytic process
With Alteryx Platform, data cataloging is combined with best-in-class data preparation and advanced analytics, so you can focus on the task at hand instead of moving data from one tool to another.

Speak a common language
Use Alteryx Connect as an enterprise business glossary so that context and meaning of assets are consistent across teams with a common vocabulary.

Gather workflow information
Leverage existing Alteryx analytic workflows to get detailed insight into how data is used and the ways in which it is consumed.

All the problem-solving thrills
Utilize Alteryx Connect as the starting point to an analytic experience that is social, engaging, powerful and — dare we say it — fun.

TECHNICAL SPECIFICATIONS

·         SYSTEM REQUIREMENTS

Machine Requirements

Recommended: 64-bit only, 32-bit not supported

OS Requirements

Microsoft Windows Server 2008R2 or later

Chip

Dual core (single chip)

Processor

2.5GHz or faster

RAM

8GB

Disk Size

100GB

·         BROWSER SUPPORT

Chrome  Windows: Latest

Safari – MacOS: 11 and above

Firefox Standard Release - Latest

Internet Explorer - 11 and above

Edge - Latest

 

4. Promote

BUILDING PREDICTIVE MODELS IS HARD WORK. DEPLOYING THEM SHOULDN’T BE.

The typical cycle of deploying predictive models can be an error-prone, labor-intensive, multi-step process that can take weeks or even months to complete — and cost organizations tens to hundreds of thousands of dollars. That translates into a lot of wasted money and a lot of untapped potential for the business.

Alteryx Promote helps analytic teams deploy more predictive models faster by eliminating the need to recode models for real-time application consumption. Data scientists can quickly deploy their custom R and Python models as-is, while citizen data scientists can deploy advanced analytics code-free from Alteryx Designer — providing the flexibility and reliability needed to advance your analytics to the next level.

Want to get more information on Alteryx Promote? Sign up and we will contact you.

DEPLOY

Flexibly deploy more of your analytic models into production, faster and with fewer resources. Alteryx Promote makes deploying a model easier than ever, for all your real-time needs.

Code-friendly model deployment
Data scientists can quickly deploy their custom R and Python models without time-consuming recoding efforts, while retaining the freedom of choice to use their existing libraries.

Code-free model deployment
For the citizen data scientist, Alteryx Promote offers a code-free option for deploying advanced analytics from Alteryx Designer — providing a turnkey and automated solution.

Application ready
Easily embed models into your real-time applications using standard REST APIs and supplied code snippets for Java, Python, Ruby, PHP, Saleforce, and Node.js.

MANAGE

Consistently deploy new models, revise existing models, and scale out performance and availability with a single deployment process designed to improve business performance.

Model management
More easily manage the entire deployment process from test to production, including unit testing, without interfering with your existing models running in production applications.

Model versioning
Reliably manage multiple versions and roll back seamlessly using Alteryx Promote’s version control and tracking capabilities, which reduce time and effort across your teams.

Maximize availability
Quickly configure model replicas for scaling and failover to ensure maximum availability for your business-critical applications that dependent on them.

MONITOR

Securely monitor the health, performance, and availability of your predictive models to ensure the business is getting the maximum benefit from your analytic innovations.

Model performance
Gain visibility into your model’s resource usage, response times, request history, and performance history using real-time dashboards and built-in Visualytics.

System health overview
Closely monitor system resources including CPU, memory, and disk usage for all related servers — from one centralized view.

TECHNICAL SPECIFICATIONS

·         SYSTEM REQUIREMENTS

Machine Requirements

Required: 64-bit, 32-bit not supported

OS Requirements

Linux CentOS 7

Chip

Quad core** (single chip)

Processor

2.5GHz or faster

RAM

16GB

Disk Size

100GB

 

**Alteryx Promote requires 3 dedicated servers with at least 4 cores each

·         BROWSER SUPPORT

Chrome  Windows: Latest

Safari – MacOS: 11 and above

Firefox Standard Release - Latest

Internet Explorer - 11 and above

Edge - Latest

5. Datasets

AMPLIFY YOUR X AND WHY

Transform your ordinary analysis to extraordinary with Alteryx Location + Business Insight data sets. Enhance your analytic journey with our ready-to-use data from trusted market leading providers. Quickly and easily reveal key location, consumer, and business insights and solve that million-dollar problem before lunch.

LOCATION INSIGHTS

Location transcends latitude and longitude points on a map. It’s a critical factor that impacts decisions such as new site locations, understanding service coverage areas, optimizing marketing campaigns, mitigating claims risk and much more.

Alteryx Location Insights empowers you to enrich your analysis with maps, address solutions, drivetime capabilities, and a deeper understanding of your customers and locations. No specialized expertise required.

Plot your customers on maps

Explore your customers’ locations on detailed street maps or overlay satellite imagery down to one meter

Cleanse and standardize addresses

Increase marketing delivery rates by standardizing your U.S. and Canadian addresses in minutes

Create actionable trade areas

Understand the time-distance relationship between your sites and customers using the built-in drivetime capabilities powered by trusted TomTom traffic data

Build baseline customer profiles

Know the basics of your customers with 2010 U.S. Census demographic data

 

BUSINESS INSIGHTS

It’s important to know the basic demographics of your customers, but the most successful organizations understand their customers at a personal level to target them with precision and optimize marketing spend.

Alteryx Business Insights goes beyond standard demographic data with behavioral and retail purchasing information to create the in-depth view you need for successful marketing strategies. 

Know your customers

Understand current and projected lifestyle, behaviors, attitudes, buying preferences, media interaction and much more

Investigate and explore

Discover new customers or variables for a complete picture

Trusted and comprehensive

Access information from over 235 million consumers, 113 million households and 125 million global business records through Experian and Dun & Bradstreet

Location insights included

Not only can you dive deep into your customers, but you can also get all of the goodness to figure out where they’re located

TRUSTED PARTNERSHIPS, TRUSTED DATA

Partnerships with leading data providers enable more effective analytics for critical decisions such as where to build new retail locations or distribution centers, or how to estimate the effectiveness of targeted promotions from the national down to the household level.

DIGITALGLOBE

High-resolution satellite images from DigitalGlobe with street overlays provide a spatial frame of reference for decision makers.

DUN + BRADSTREET

More than 125 million global business records, which have been enhanced by D&B’s proprietary DUNSRight® Quality Process, provide the highest-quality information on businesses worldwide.

EXPERIAN

Get lifestyle, attitude, brand preference, and media use data as well as five-year projections, so you can accurately estimate customer demand today, tomorrow, and in the long term. Also includes the largest and most comprehensive source for data on more 113 million households and 235 million consumers.

TOMTOM

Visual presentation of more than 50 layers of cartographic data (including roads, highways, parks, etc.) enables you to incorporate spatial data for more accurate analytic results.

UNITED STATES CENSUS 2010

More than 3,000 population characteristics, such as racial and ethnic information as well as family, household, and housing unit details help you identify market potential and trends.

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