Brand Protection
Jura's solutions for brand protection, including the IQ-R, security design and covert features.
Intelligent Registration – A new track & trace tool for advanced brand protection
Jura offers a new advanced track & trace and anti-counterfeiting system for brand protection, and to enhance the security of short lifetime personalized products, such as cheques, vouchers, tickets, labels. It contains a printed and protected code, which carries original production and vendor information, and the personalized product identifier, and a smartphone app to track and authenticate products in one step using the phone’s camera. It operates offline, but the data can be uploaded and analyzed in a central database for locating counterfeiting hotspots.
The IQ-R system contains a 2D printed code (such as a QR-code or Datamatrix), which carries original production and vendor information, and the personalized product identifier.
The code is protected by Jura’s own patent pending technology, which makes photocopying extremely difficult, and distinguishing a reprinted counterfeit from the original easy.
The protected code is printed by good-quality industrial ink-jet heads. This protection is hidden, imperceptible by naked eye.
IQ-R uses a smartphone application to track and authenticate products in one step, using the phone’s camera. It is able to operate/authenticate offline with all data gathered which will be uploaded to a central database as soon as a data connection is available. With online data connection additional information can be displayed as well. The data can be analysed and even displayed on a map for locating counterfeiting hotspots.
Security design features for brand protection including M-Icon, guilloches, screening, microtext, line-width modulation etc.
ICI® is a patented high-resolution digital application for the protection of legal documents and security products against reproduction (US Patent and Trademark Office No. 6,104,812).
High security value papers and security documents must be protected against any kind of reproduction, tampering, counterfeiting. The genuine product should not be reproducible but with remarkable changes only (i.e. the original effect does not work on the copy).
ICI® is mainly for high security products. This feature is providing hidden information in the screen structure of the existing design. The hidden information is invisible to the human eye and can be verified with a simple decoding device.
ICI® is printed with different high-resolution printing processes (offset, intaglio etc.) in modern security printing works.
M-ICI® is a revolutionary new feature that hides extra information in micro-printed letters. The embedded information is possible to decode with our simple plastic device only.
M-ICI® has similar attributes to ICI® with certain differences. It is applicable on all high security products including banknotes, using only b&w images as encoded information, and it can be printed with wet and dry offset and also intaglio printing.
IDP is a personalized digital watermark placed in the background-print of the document. It’s a security feature developed for personal documents without a photo. IDP contains personalized data chosen from the document itself. This can be placed into a decoration element and printed together in one round with the document text. The feature is offered mainly for issuing authorities of the documents below. IDP is suitable for:
Digital-IDP is a digital variation of IDP that encodes binary data into the photo. Digital-IDP combines the advantages of IDP and 2D-barcodes. The amount of the embedded information is enough to encrypt using strong encryption algorithms (AES or other) what makes the document impossible to manipulate.
Digital-IDP is suitable for similar documents to IDP. Printing Digital-IDP is similar to IDP (optimal with laser printers – black & white or color – and it also works with ink-jet printers).